Google Ads Masterclass
A step-by-step guide to mastering Google Ads—learn how to structure campaigns, refine targeting, optimize ad performance, and implement advanced strategies to maximize ROI.
- PAID SEARCH CERTIFICATION
THE MODERN GOOGLE ADS COURSE
A hands-on keyboard Google Ads course that takes you from basics to expert level, no experience needed.
$99 $49
Marketers across the world love our Google Ads education
What you'll learn in this course
Understand how Google Ads works, why it’s effective, and how businesses use it to drive measurable results before you touch budgets or settings.
Learn how to write ads that match user intent, earn clicks, and stand out in competitive auctions using proven copy frameworks.
Understand how bidding works, when to use manual vs automated strategies, and how to align bids with your business goals.
Learn how to test ads, keywords, and settings methodically so decisions are based on data instead of guesswork.
Learn how to properly set up and organize your Google Ads account so campaigns are clean, scalable, and built for long-term profitable performance.
Use extensions strategically to increase visibility, improve CTR, and add credibility without increasing your cost per click.
Learn how to reach the right users using location, demographics, in-market audiences, and remarketing without over-targeting.
Analyze competitor strategies to uncover gaps, avoid costly mistakes, and position your ads more effectively in your market.
Discover how to find high-intent keywords, evaluate competition, and build keyword lists that attract qualified traffic without wasting spend.
Set up and understand conversion tracking so you know what’s actually working and can optimize campaigns based on real data.
Identify what to adjust, when to adjust it, and how to improve performance over time without breaking what’s already working.
Learn how to increase spend responsibly, control costs, and scale campaigns without sacrificing efficiency or ROI.
What's included?
Step-by-step lessons you can watch anytime, covering Google Ads foundations through real-world application at your own pace.
Clear explanations designed for beginners so you can understand Google Ads without prior experience or technical overwhelm.
See how campaigns are built, structured, and optimized using real Google Ads accounts not slides or theory.
Simple frameworks and checklists you can follow to make decisions confidently and avoid common Google Ads mistakes.
Learn on your schedule with no deadlines, allowing you to move faster or slower depending on your experience level.
Content is continuously updated to reflect changes in Google Ads so you’re not learning outdated tactics.
Watch lessons on desktop, tablet, or mobile so you can learn wherever it’s convenient for you.
Simple monthly access with no long-term commitment, so you can learn risk-free and stay only if it’s valuable.
YOUR INSTRUCTOR
Zachery Bauman
The #1 Google Ads educator in the world.
- 16 Lessons
- 4 Hours
- 4 Tasks
Start your journey with a solid foundation in Google Ads. In this module, you’ll learn exactly how Google Ads works, why it’s one of the most powerful online advertising platforms, and how businesses of all sizes use it to drive measurable results. You’ll understand key concepts like bidding, targeting, and ad placement so you can confidently move forward into campaign setup and optimization.
- 30 Lessons
- 4 Hours
- 3 Tasks
Master the essential setup steps that set the stage for success. This section of the Masterclass walks you through creating and organizing your Google Ads account, building well-structured campaigns, and selecting the right settings to maximize performance from the start. You’ll learn best practices for budgets, targeting, and account organization so your campaigns are ready to scale without wasted spend.
- 36 Lessons
- 4 Hours
- 2 Tasks
Keyword Research is the foundation of every successful Google Ads campaign. In this section, you’ll learn how to uncover high-converting keywords, analyze competition, and identify hidden opportunities your competitors miss. We’ll cover tools and strategies to find the perfect balance between search volume, competition, and cost so you can target the right audience at the right time. By the end, you’ll know exactly how to build a keyword strategy that reduces wasted spend and increases campaign performance.
- 48 Lessons
- 4 Hours
- 4 Tasks
Crafting compelling ads is what turns clicks into customers. This section teaches you how to write ad copy that grabs attention, sparks interest, and drives action. You’ll explore best practices for responsive search ads, display ads, and other formats while learning how to match messaging with user intent. We’ll also cover ad policies, A/B testing, and advanced optimization tactics so your ads don’t just show up—they stand out. By the end, you’ll have the skills to create ads that consistently deliver higher click-through and conversion rates.
- 19 Lessons
- 4 Hours
- 3 Tasks
Ad Extensions are one of the most powerful ways to increase visibility and improve click-through rates without increasing costs. In this section, you’ll learn how to use sitelinks, callouts, structured snippets, location extensions, and more to make your ads stand out in competitive auctions. We’ll also cover best practices for choosing the right extensions for different campaign types and how to track their impact on performance. By the end, you’ll know how to leverage extensions strategically to boost ad relevance, credibility, and ROI.
- 8 Lessons
- 4 Hours
- 2 Tasks
Without proper tracking, you’re flying blind in Google Ads. This section of the Google Masterclass teaches you how to set up and analyze conversion tracking so you can clearly measure success, optimize campaigns, and prove ROI. You’ll discover how to use Google Tag Manager, track form fills, calls, purchases, and other key actions that matter to your business. Plus, we’ll cover attribution models and data-driven decision making so you’re not just guessing—you’re scaling campaigns with confidence based on real numbers.
Includes Google Ads Toolkit
Downloadable templates and guides to help you launch and optimize with confidence.
Google Ads Handbook
From basics to advanced strategies—learn what actually works.
Vocabulary Cheat Sheet
A plain-English glossary so you’re never confused by the data.
Ad Strategy Game Plan
A ready-to-fill framework to map out your strategy before launch.
Real-life success from our students
Alexa Moore
Rated 5 out of 5
"This finally made Google Ads make sense. I’ve watched a ton of YouTube videos and still felt lost. This course broke things down in a way that actually clicked. I’m way more confident looking at my account now and I finally understand what the metrics mean."
Rated 5 out of 5
"Clear, structured, and not overwhelming. What I liked most is that it doesn’t assume you already know everything. Each lesson builds on the last, and the real account walkthroughs helped connect the dots."
Chris Wilks
Jordan Levine
Rated 5 out of 5
"Worth it just to avoid costly mistakes. I was about to launch my first Google Ads campaign and honestly would have wasted money without this. The foundations alone saved me from setting things up wrong. The pacing and explanations were perfect for a beginner."
The Digital Ad Space is Google’s Playground
With over 40% market share, Google leads the charge in connecting businesses to billions of potential customers worldwide.
Market Leader
With $280 billion in annual ad revenue, Google dominates paid search and beyond.
Unmatched Reach
Google Ads connect you to 90% of internet users across search, display, and video platforms.
AI-Driven Performance
Google’s advanced AI tools optimize campaigns in real time, ensuring you reach the right audience.
Google Ads Masterclass FAQs
Yes. The course is structured with over 20 hours of recorded lessons, designed so you can master Google Ads fundamentals and advanced strategies within 30 days—even if you’re starting from scratch.
Unlike scattered free resources, this Masterclass follows a step-by-step curriculum, includes cheat sheets, quizzes, and tests, and awards you a certification upon completion—ensuring you gain both knowledge and credibility.
Absolutely. No prior Google Ads experience is required. The lessons start with the basics, then progress into advanced targeting, bidding, and optimization techniques.
We recommend 5–7 hours per week. At that pace, you can complete all 20+ hours of recorded content, quizzes, and certification tests within 30 days.
Yes. After completing all modules, quizzes, and the final test, you’ll receive an official certificate proving your Google Ads proficiency—great for resumes, portfolios, and LinkedIn profiles.
Yes. The course goes beyond setup and teaches you how to analyze data, adjust targeting, and refine bidding so you can reduce wasted spend and maximize return on investment.
Yes. The course is entirely self-paced. You can start anytime, watch lessons at your convenience, and revisit modules as often as you like.
Yes. In addition to recorded lessons, you’ll complete quizzes and tests to reinforce your learning, plus work through real-world scenarios using downloadable cheat sheets.
This course is ideal for small business owners, marketers, freelancers, or anyone looking to run profitable Google Ads campaigns without hiring an agency.
Yes. You’ll learn proven strategies for keyword selection, ad copywriting, bid adjustments, and Quality Score optimization to lower CPC and maximize your return on investment.